Retro - The Culture of Revival, London: Reaktion Books. Ley (eds), Place/Culture/Representation, London, New York: Routledge, 39–56. “Sites of Representation: Place, Time and the Discourse of the Other”, in J. Liquid Modernity, Cambridge, Oxford, Malden: Polity.ĭuncan, J. “Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning”, Journal of Marketing, LXVII, 19–33.īauman, Z. “Retro-marketing: Yesterday’s Tomorrows, Today!” Marketing Intelligence & Planning, XVII (7), 363–376.īrown, S., R. (1994) The Location of Culture, Abingdon, New York: Routledge.īrown, S. Cultures of Popular Music, Maidenhead, Philadelphia: Open University Press.īhabha, H. Ucna ura, Ljubljana: Apokalipsa.īennett, A. “Putting Hierarchy in Its Place”, Cultural Anthropology, 3, 36–49.īarthes, R. Skušek-Mocnik (ed.), Ideologija in estetski ucinek, Ljubljana: Cank.založba, 35–99.Īppadurai, A. “Ideologija in ideološki aparati države”, in Z. This process is experimental and the keywords may be updated as the learning algorithm improves.Īlthusser, L. These keywords were added by machine and not by the authors. And yet, a closer look suggests a much more complex situation. These obstinate ideological constructs could lead one to conclude that the less the Slovenes have to do with their Yugoslav and socialist past, the better for them. Put briefly, it seems that everything related to the term “Yugo” suggests an unstoppable civilizational decline and moral disaster. 1 By contrast, the former political system was simply a bloody dictatorship, Yugoslavia was exploiting the Slovenes, its leaders were tyrants, the Partisan fighters’ struggle during World War II was nothing less than the Bolshevik revolution, and other south Slavic nations are seen through the prism of the stock Balkan stereotypes. Judging exclusively by dominant discourses and from afar, one could get the impression that everything about Slovenia’s transition is clear, binary and evolutionary: Slovenia eventually gained independence and escaped the Balkan quagmire it turned its thousand-year-old dream into reality by becoming part of Europe - where it always belonged. To speak about socialist Yugoslavia in the present-day Slovenia governed by nationalist and neo-liberal ideologies is controversial because of both terms, socialist and Yugoslavia.
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